Policy consensus statement urging action and adoption on policies to restrict unhealthy food and beverage marketing to Canadian children and youth.
Canadian children are regularly exposed to high volumes of unhealthy food marketing through television, websites, advergames, in grocery stores and in schools.
The marketing of foods high in fat, sugar and salt is influencing what children eat and has been linked to the rising rates of child obesity. Unhealthy diet is the leading risk factor for death and disability caused by chronic disease in Canada.
Canada’s current approach to restricting unhealthy food and beverage marketing to children is not working at reducing children’s exposure to unhealthy food marketing. In response, a Canadian Health and Scientific Organization Policy Consensus Statement on Restricting Marketing of Unhealthy Foods and Beverages to Children and Youth in Canada was developed. This report, initiated by the Canada Chair in Hypertension Prevention and Control and prepared in close consultation with leading national health organizations, outlines a series of recommendation targeted at federal, provincial and territorial governments, non-profit organizations and industry to guide the development of policies that will curb the marketing of foods that are threatening our children’s health and well-being.
This Policy Statement has been endorsed by 24 national and provincial health organizations.