Coke’s Coming Together ad: translated

comingtogethertranslated

(Video: 2 minutes 07 seconds) In it’s ad called “Coming Together” to address obesity released on January 14th, Coca Cola says “Across our portfolio of more than 650 beverages, we now offer over 180 low and no-calorie choices,” the ad also states, “Over the last 15 years, this helped reduce the average calories per serving across our industry’s products in the U.S. by 22 percent.”

But the scientific community says the ad is laughable, and it has even prompted a rebuttal. The Center for Science in the Public Interest took action and released this video response to the ad, called  “Coming Together: Translated.” The video includes excerpts from Coca-Cola’s original ad, with “translations” exposing the ad’s underlying messages.

“No matter how much water, juice or seltzer is in their portfolio,” said Jeff Cronin, director of communications at the Center for Science in the Public Interest, “the core of their business is selling full-calorie Coke.”

“This is an industry under siege. This is a damage control exercise,” Cronin said. “It’s not meant to be a meaningful contribution to addressing obesity.”

 

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